World Suicide Prevention Day 2024 communications toolkit
Suggested resources, information and social media posts to mark World Suicide Prevention Day 2024 in London and support the #ZeroSuicideLDN campaign.
Suggested resources, information and social media posts to mark World Suicide Prevention Day 2024 in London and support the #ZeroSuicideLDN campaign.
Suicide prevention 
Toolkit
Updated: 10/08/2023
World Suicide Prevention Day (WSPD) takes place annually on 10 September.
It is a significant advocacy and communication-based event aimed at reaching national organisations, governments and the general public, giving a singular message that suicide can be prevented.
It was established in 2003 in conjunction between The International Association for Suicide Prevention (IASP) and the World Health Organisation (WHO). The theme for WSPD 2024, selected by IASP, is ‘change the narrative’ using #StartTheConversation.
Toolkit
Download an updated communications toolkit
We are pleased to provide an updated communications toolkit to support London partners with messaging for WSPD 2024 and for promoting the ongoing #ZeroSuicideLDN campaign.
Download the WSPD 2024 communications toolkit:
#ZeroSuicideLDN digital assets
Explore a suite of static and video assets to use with our suggested social media copy.
We have created these in square, wide and tall dimensions to support across social and digital channels. When posting the static images, please add or adapt accordingly the alt-text copy as included. This helps to make content more accessible.
All resources are available to download via:
- All #ZeroSuicideLDN assets (via Google Drive)
- All #ZeroSuicideLDN assets (via WeTransfer – link active until 25/08)
Additional downloads:
- Social statics (ZIP containing JPGs – 9MB)
- Social videos (ZIP containing MP4s – 92MB)
- Screensavers / digital Screens – 16:9 (via Google Drive)
- Posters – inc localised and translated (via Google Drive)
Campaign update
Five years ago on World Suicide Prevention Day 2019, a citywide #ZeroSuicideLDN campaign was launched by the Mayor of London and partners to encourage Londoners to access the Zero Suicide Alliance’s free, online suicide prevention training.
Since then, more than 400,000 people across the capital have completed the ZSA’s training.
This is a fantastic, collective achievement. Thank you to all London partners for continuing to support sharing this important training offer and promoting the campaign.
Promoting the training
To mark World Suicide Prevention Day 2024, we want to continue to build on this momentum.
Five years since launching the citywide #ZeroSuicideLDN campaign it remains as important as ever to remind everyone that there has never been a more important time to learn how to support those around them who may be in crisis.
In the WSPD 2024 toolkit you can access the latest campaign assets for digital channels alongside a series of suggested messages for digital and non-digital communications.
We have split this across messages that can be shared in the lead to WSPD, for on the day itself, and beyond. We have also included suggested messaging which can be used by anyone who completes the training who may wish to encourage others in their network to do so.
Take the training
Through this 20-minute suicide awareness training you will gain skills and confidence to help someone who may be considering suicide.
Learn to save a life… take the training today.
It takes around 20 minutes – click ‘Next’ when the training loads.
- The training is recommended for anyone aged 16 and over.
- Anyone can learn how to have a potentially life-saving conversation.
- Learn how to spot suicide warning signs; how to have a conversation with someone you’re worried about; and where to signpost to for further support.
Explore more training options from the Zero Suicide Alliance
- Here you’ll find a shorter gateway module (5 – 10 minutes), as well as the university, veteran and taxi editions.
