Choose To Stay campaign

Choose To Stay campaign

The Choose To Stay campaign features artwork by Charlotte Robinson, founder of Minus Cloud Nine.

The campaign aims to bring thought provoking illustrations to busy stations to encourage Londoners to pause, remember that they are not alone and even take a picture and share with someone in their own life.

The campaign signposts to available help, resources and training from Zero Suicide Alliance and Thrive LDN who are both supporting the campaign.

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A post shared by Founder: @charlottelucyrob (@minuscloudnine)

Charlotte started creating artwork with characters having a cloud for a head in 2014 after caring for someone close to her who struggled with their mental health and would describe it as a ‘black cloud directly above their head that they couldn’t shift’. Charlotte has used these drawings to build Minus Cloud Nine which is a business based on opening up conversations around mental health through creativity, workshops, skill share and sustainable goods.

The Choose To Stay illustrations are designed to encourage Londoners to talk more openly about their mental health as well as raising awareness about the support and services available to those that may be struggling. The posters can be found at some of the networks biggest stations including London’s King’s Cross, London Bridge, and Liverpool Street.

Have you spotted one of the Choose To Stay illustrations? Share your thoughts with us on social media using #ChooseToStay and #KeepGoing.

Find the full ‘Map of Hope’.

Charlotte said: “Conversations save lives, we hope these messages of hope ignite lots of conversations between others on their good, bad and grey days but most importantly reminds individuals who may be struggling that they are not alone and to choose to stay.

“I used these drawings with the aim of helping to open up conversations around mental health through creativity, workshops, skill sharing and sustainable goods and from this built my business, Minus Cloud Nine,

“I wanted to bring art to the busy city of London to encourage people to stop, take a deep breath, practice gratitude, or even take a snap to send to someone it reminded them of. I’m so proud that my illustrations and these important messages of hope are displayed across London. The more people that talk about mental health and suicide, the more potential there is for lives to be saved.”

Your story

Conversations save lives. We would love to see these messages of hope ignite conversations between others on their good, bad and grey days. But most importantly, remind individuals who may be struggling that they are not alone and to choose to stay.

If you have a #ChooseToStay story, why not use this as a prompt to share it to help spread hope?

Suicide prevention training

Around 10 people a week take their own life in London. In 2019 Thrive LDN partnered with Zero Suicide Alliance on the #ZeroSuicideLDN campaign, launched by the Mayor of London, which aims to encourage Londoners to take free, online suicide prevention training.

Since then, more than 340,000 amazing Londoners have accessed the training. And nationally, close to 2.5 million people have now taken the training.

It only takes 20 minutes, but it could make all the difference to someone in need.

If you want to take the training and learn to save a life today find out more here.

Further resources and support

All illustrations included in the campaign feature signposting to the Thrive LDN website where you can find ideas, inspiration and resources on improving your wellbeing.

Many of the resources include those provided by London’s digital wellbeing service, Good Thinking.

If you need help for a mental health crisis or emergency, you should get immediate expert advice and assessment. Remember that a mental health emergency should be taken as seriously as a physical one. You will not be wasting anyone’s time.