World Suicide Prevention Day communications toolkit
Suggested resources, information and social media posts to mark World Suicide Prevention Day 2025 in London and support the #ZeroSuicideLDN campaign.
Suggested resources, information and social media posts to mark World Suicide Prevention Day 2025 in London and support the #ZeroSuicideLDN campaign.
Suicide prevention 
Urgent support 
Toolkit
Updated: 13/08/2025
World Suicide Prevention Day
World Suicide Prevention Day (WSPD) takes place annually on 10 September.
It was established in 2003 in conjunction between The International Association for Suicide Prevention (IASP) and the World Health Organisation (WHO).
The theme for WSPD 2024-2026, selected by IASP, is ‘Changing the Narrative on Suicide’ using #StartTheConversation. Find out more general information about the campaign.
It is a significant advocacy and communication-based event aimed at reaching national organisations, governments, and the general public, giving a singular message that suicide can be prevented.
WSPD toolkit
Download an updated communications toolkit
We are pleased to provide an updated communications toolkit to support London partners with messaging for WSPD and for promoting the ongoing #ZeroSuicideLDN campaign.
Download the WSPD 2025 communications toolkit:
#ZeroSuicideLDN digital assets
Explore a suite of static and video assets to use with our suggested social media copy.
We have created these in various ratios (4:5 for Instagram, landscape, and portrait) to support across social and digital channels.
When posting the static images, please add or adapt accordingly the alt-text copy as included below. This helps to make content more accessible.
All resources are available to download via Google Drive:
- All #ZeroSuicideLDN assets
- Static images
- Video files (including updated London time-lapse)
- Screensavers
- Posters – including localised and translated
ZIP files with all assets:
Campaign update
Six years ago on World Suicide Prevention Day 2019, a citywide #ZeroSuicideLDN campaign was launched by the Mayor of London and partners to encourage Londoners to access the Zero Suicide Alliance’s free, online suicide prevention training.
Since then, more than 460,000 people across the capital have completed the ZSA’s training.
This is a fantastic, collective achievement. Thank you to all London partners for continuing to support sharing this important training offer and promoting the campaign.
Take the training
Through this 30-minute suicide awareness training you will gain skills and confidence to help someone who may be considering suicide.
Learn to save a life… take the training today.
It takes around 30 minutes – click ‘Next’ when the training loads.
- The training is recommended for anyone aged 16 and over.
- Anyone can learn how to have a potentially life-saving conversation.
- Learn how to spot suicide warning signs; how to have a conversation with someone you’re worried about; and where to signpost to for further support.
Explore more training options from the Zero Suicide Alliance
- Here you’ll find a shorter gateway module (5 – 10 minutes), as well as the university, veteran and taxi editions.
