Public mental health messaging in response to COVID-19

On behalf of Public Health England Office for London, Thrive LDN is coordinating the public mental health response to COVID-19 in London to support the mental health and resilience of Londoners during and after the pandemic.

London’s digital mental wellbeing service, Good Thinking, is working with Thrive LDN to provide a comprehensive digital support offer for Londoners. Further non-digital forms of support are being explored and will be shared as they emerge.


Communications toolkit

v0.9 General Communications Toolkit – COVID-19 public mental health messaging
Updated Monday, 1 June 2020.

Key messages to share this week
Updated Tuesday, 26 May 2020.

Digital assets

NHS MH crisis support animations and digital assets
Updated Tuesday, 26 May 2020.

COVID-19 related digital assets to support social media and online communications
Updated Monday, 20 April 2020.

Other digital assets to support social media and online communications
Updated Monday, 20 April 2020.

v0.3 Social Media Toolkit – COVID-19 public mental health messaging
Updated Tuesday, 14 April 2020.


Using the tookits

Working through the London Strategic Communications Gold Group, the toolkits contain agreed citywide public mental health messaging and resources from the wide-ranging partners involved in Thrive LDN.

Our communications, particularly our messaging, builds on the direction, information and advice from national government and Public Health England and has been signed off at a London-level.

Please use the messaging and collateral within these toolkits on all your channels and within planned communications to support Londoners to access mental health information, digital support and helplines.


Additional guidance on the mental health and wellbeing aspects of COVID-19

Public Health England (PHE) has developed guidance for the public and for parents and carers on the mental health and wellbeing aspects of coronavirus (COVID-19). The national guidance still applies and should be referred to in the first instance.

Additionally, in our role to support partners in coordinating the public mental health response to COVID-19 in London on behalf of PHE London, we have published guidance to complement PHE’s national work and includes reference to local support in London.

Additional guidance for London on mental health and wellbeing
Updated Monday, 4 May 2020.

Please note: This has been developed to support partners in their work and activities but not primarily as public-facing. The Communications Toolkit contains the agreed public-facing citywide public mental health messaging.


Further information

Let Thrive LDN know what public mental health support would be helpful to you and let us know about planned activities you have around improving and managing the public’s mental health.