Public mental health messaging in response to COVID-19

On behalf of Public Health England Office for London, Thrive LDN is coordinating the public mental health response to COVID-19 in London to support the mental health and resilience of Londoners during and after the pandemic.

London’s digital mental wellbeing service, Good Thinking, is working with Thrive LDN to provide a comprehensive digital support offer for Londoners. Further non-digital forms of support are being explored and will be shared as they emerge.

Thrive LDN tookits

The below toolkits contain agreed citywide public mental health messaging and resources from the wide-ranging partners involved in Thrive LDN. Please use the messaging and collateral within these toolkits across all your channels and within planned communications to support Londoners to access mental health information, digital support and helplines.

Supporting Londoners’ mental health and wellbeing
Updated Thursday, 15 October 2020.

This toolkit is for Thrive LDN partners to adapt when communicating to the general public about available resources and services to support resilience, mental health and wellbeing. It has been updated in light of the government’s new coronavirus (COVID-19) safety rules and also in light of the UK CMOs recommending that the UK COVID-19 alert level move from level 3 to level 4.

Key messages to share across digital channels
Updated Thursday, 15 October 2020.

Thrive LDN has collated the following key messages updated in view of London moving into Tier 2 Covid measures which can be shared across all social media channels to help signpost appropriate resources and guidance with those in your community.

Suicide prevention: bereavement support briefing
Updated Wednesday, 19 August 2020.

The briefing outlines what existing support is available for those bereaved by suicide, and how Thrive LDN is prioritising bereavement support within our wider suicide prevention work​.

Workplace Wellbeing Toolkit v0.2
Updated Monday, 20 July 2020.

This toolkit outlines resources to help support mental health and wellbeing in the workplace and guidance for helping to support colleagues.

Digital assets

World Mental Health Day assets
Updated Wednesday, 30 September 2020.

Wellbeing webinar graphics
Updated Monday, 27 July 2020.

Thrive LDN psychosocial approaches and general guidance – digital assets and A4 poster

COVID-19 related digital assets to support social media and online communications
Updated Monday, 20 April 2020.

Other digital assets to support social media and online communications
Updated Monday, 20 April 2020.

NHS MH crisis support animations and digital assets
Updated Tuesday, 26 May 2020.


Additional guidance on the mental health and wellbeing aspects of COVID-19

Public Health England (PHE) has developed guidance for the public and for parents and carers on the mental health and wellbeing aspects of coronavirus (COVID-19). The national guidance still applies and should be referred to in the first instance.

Additionally, in our role to support partners in coordinating the public mental health response to COVID-19 in London on behalf of PHE London, we have published guidance to complement PHE’s national work and includes reference to local support in London.

Additional guidance for London on mental health and wellbeing
Updated Monday, 4 May 2020.

Please note: This has been developed to support partners in their work and activities but not primarily as public-facing. The Communications Toolkit contains the agreed public-facing citywide public mental health messaging.


Further information

Let Thrive LDN know what public mental health support would be helpful to you and let us know about planned activities you have around improving and managing the public’s mental health.