Public mental health messaging in response to COVID-19

On behalf of Public Health England Office for London, Thrive LDN is coordinating the public mental health response to COVID-19 in London to support the mental health and resilience of Londoners during and after the pandemic.

London’s digital mental wellbeing service, Good Thinking, is working with Thrive LDN to provide a comprehensive digital support offer for Londoners. Further non-digital forms of support are being explored and will be shared as they emerge.

Thrive LDN tookits

These resources have been reviewed and are updated for use throughout a period of national lockdown.

Please use the messaging and collateral within these toolkits across all your channels and within planned communications to support Londoners to access mental health information, digital support and helplines.

Thrive LDN public mental health communications toolkit
Updated Wednesday, 13 January 2020.

For all Thrive LDN partners to adapt when communicating to the general public about available resources and services to support resilience, mental health and wellbeing. This toolkit includes key messages for digital channels to help signpost appropriate resources and guidance with those in your community.

Good Thinking EU campaign toolkit – supporting European Londoners’ mental health and wellbeing
Updated Monday, 14 December 2020.

This is a resource from Good Thinking to adapt and to use locally when communicating to the general public, with a particular focus on supporting European Londoners’ wellbeing throughout the COVID-19 pandemic, Brexit and winter months.

Updated Monday, 20 July 2020.

Digital assets

Digital assets to support social media and online communications
Updated Monday, 30 November 2020.

Thrive LDN psychosocial approaches and general guidance – digital assets and A4 poster


Additional guidance on the mental health and wellbeing aspects of COVID-19

Public Health England (PHE) has developed guidance for the public and for parents and carers on the mental health and wellbeing aspects of coronavirus (COVID-19). The national guidance still applies and should be referred to in the first instance.

Additionally, in our role to support partners in coordinating the public mental health response to COVID-19 in London on behalf of PHE London, we have published guidance to complement PHE’s national work and includes reference to local support in London.

Suicide prevention: bereavement support briefing
Updated Wednesday, 19 August 2020.

The briefing outlines what existing support is available for those bereaved by suicide, and how Thrive LDN is prioritising bereavement support within our wider suicide prevention work​.

Additional guidance for London on mental health and wellbeing

Please note: This has been developed to support partners in their work and activities but not primarily as public-facing. The Communications Toolkit contains the agreed public-facing citywide public mental health messaging.


Further information

Let Thrive LDN know what public mental health support would be helpful to you and let us know about planned activities you have around improving and managing the public’s mental health.