Public mental health messaging in response to COVID-19

On behalf of Public Health England Office for London, Thrive LDN is coordinating the public mental health response to COVID-19 in London to support the mental health and resilience of Londoners during and after the pandemic.

London’s digital mental wellbeing service, Good Thinking, is working with Thrive LDN to provide a comprehensive digital support offer for Londoners. Further non-digital forms of support are being explored and will be shared as they emerge.

Thrive LDN tookits

Please use the messaging and collateral within these toolkits across all your channels and within planned communications to support Londoners to access mental health information, digital support and helplines.


Updated Mon, 20 September 2021.

  • Download in MS Word or PDF.
  • For all Thrive LDN partners to adapt when communicating to the general public about available resources and services to support resilience, mental health and wellbeing. This toolkit includes key messages for digital channels to help signpost appropriate resources and guidance with those in your community.


In loving memory of Londoners lost 
Updated Wednesday, 9 June 2021.

In loving memory of Londoners lost is a citywide public awareness campaign to help direct Londoners to information, advice, and support to cope with their grief. Launched on Monday, 24 May, we hope you will support the first phase of the campaign by using the materials and resources included in the campaign toolkit in your own publications, websites and digital channels. Phase 2 of the campaign, launched on Thursday 10 June, adds a second focus to highlight and more strongly signpost to a broader bereavement resource and training offer, currently being scoped (and funded) by the Mental Health and Wellbeing Recovery Mission.

Within the toolkit, we provide the following resources:

For those who were unable to share materials from Phase 1 of the campaign, we would still encourage you to do so. All materials are still available above.


Thrive LDN mental health conversation starter
Updated Friday, 14 May 2021.

  • Download in PDF.
  • SIGNSS is a conversation starter tool to support faith and community leaders to engage in mental health conversations with their members.

Led by psychologist and public health specialist Dr Pamela Nkyi and developed through engagement with community leaders across London, SIGNSS aims to normalise conversations about mental health. The ultimate goal is to encourage help-seeking behaviour and signpost people to support. This pack provides information on the conversation starter document, along with suggested social media and newsletter content for partners to share.


Digital assets

The impact of COVID 19 on Londoners’ mental health and wellbeing

As part of our role, we produce regular working papers summarising the known impact of COVID-19 on Londoners’ mental health and wellbeing, implications for response and recovery planning, and suggested actions we take – locally, sub-regionally and regionally – to address immediate and anticipated future needs. 

This work includes extensive community engagement and participatory action research with communities that are disproportionately at risk of poor outcomes in order to improve the representativeness and granularity of available information. To date, Thrive LDN has engaged with over 200 community groups and organisations and listened to over 10,000 Londoners with a view to understanding more about the experiences of 20 disproportionately at risk communities. Whist this work is ongoing, an initial summary of findings and suggested actions can be found here.

In a recent update on this work, Thrive LDN has published a series of new articles which specifically highlight the themes from the engagement in more details. The articles focus on racism, discrimination, the digital divide, and community and social networks. The articles conclude with ideas to support the wellbeing and resilience of all Londoners.

Further information

Let Thrive LDN know what public mental health support would be helpful to you and let us know about planned activities you have around improving and managing the public’s mental health.